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What Chinese Want: Culture, Communism and the Modern Chinese Consumer by Tom Doctoroff

What Chinese Want: Culture, Communism and the Modern Chinese Consumer Tom Doctoroff ebook
Format: pdf
Publisher: Palgrave Macmillan
ISBN: 023034030X, 9780230340305
Page: 272

In their hectic surgings, the streets of China's richest cities are now more uniform than they had ever been. Tom Doctoroff - What Chinese Want. What it is: Tom Doctoroff is the North Asia Area Director and Greater China CEO for Walter Thompson. As a new capitalist ethos pervades Chinese culture, Niederhauser's Visions of Modernity documents the complex, fraught, and often-ironic stages of this epic transformation. Culture, Communism and China's Modern Consumer. This post has been excerpted from my upcoming book, "What Chinese Want: Culture, Communism and China's Modern Consumer," to be published by Palgrave Macmillan in May 2012. This is just one of the examples that Doctoroff cites in his book, “What Chinese Want: Culture, Communism, and China's Modern Consumer,” of how a complex idea can be simplified into an ad that works. Today marks our official launch of WHAT CHINESE WANT: CULTURE, COMMUNISM, AND CHINA'S MODERN CONSUMER—a book written by our Tom Doctoroff, CEO of JWT Greater China. Online trading is a key part of the private-sector “bamboo capitalism” flourishing in the communist state and it's growing faster than that of developed countries, aided by a consumer shop-fest on mobile devices and a Tmall, a business-to-consumer (B2C) portal a little like Amazon, helps global brands such as Disney and Levi's reach into China where apparel and electronics are the top-sellers online. With an intelligence corps of this magnitude, why would the state even need security services? €�Megablocks,” the first series in the project, The final series of the quartet, “Vacations,” captures staged encounters with objects of “modern” and “civilized” lifestyles, a bizarre artifact of the post-Communist materialism of China's meteoric expansion. Doctoroff is advertising agency J Walter Thompson (JWT)'s man in China.